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Building Brands and Communities with Alison Koplar Wyatt
When it comes to the business of women, Ali knows a golden opportunity when she sees it. As one of the very first employees at Refinery29 — a company that now has over 450 employees globally — Ali was tasked with building an ad and brand partnerships business from the ground up. She answered this challenge by assembling a world-class team that integrated custom collaboration with brands across every core business pillar— from editorial and design, to product and consumer marketing. Under her leadership, the sales team generated tens of millions of dollars in just four years, slotting Refinery29 a spot on Inc500 for three consecutive years.
From there, Ali became the first CRO at Goop, where she successfully architected and launched the US business by applying her brand advertising skills to a vast suite of brand touch points. Next, Ali followed her entrepreneurial spirit to launch her own start-up company, joining forces with Nasty Gal founder Sophia Amoruso to create the famed, female-focused media business Girlboss. Girlboss grew to host thousands of women, galvanizing female voices across in countries throughout the world. Today, Ali is leading her second successful start-up venture alongside Co-Founder Rebecca Minkoff, Female Founder Collective.
- Support and invest in women-led businesses
- Create successful collaborations with brands
- Leveraging social media and other platforms for community engagement
#WomenInBusiness #FemaleFounders #WomenEntrepreneurs #StartupSuccess #BrandBuilding
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By Grace GongWhen it comes to the business of women, Ali knows a golden opportunity when she sees it. As one of the very first employees at Refinery29 — a company that now has over 450 employees globally — Ali was tasked with building an ad and brand partnerships business from the ground up. She answered this challenge by assembling a world-class team that integrated custom collaboration with brands across every core business pillar— from editorial and design, to product and consumer marketing. Under her leadership, the sales team generated tens of millions of dollars in just four years, slotting Refinery29 a spot on Inc500 for three consecutive years.
From there, Ali became the first CRO at Goop, where she successfully architected and launched the US business by applying her brand advertising skills to a vast suite of brand touch points. Next, Ali followed her entrepreneurial spirit to launch her own start-up company, joining forces with Nasty Gal founder Sophia Amoruso to create the famed, female-focused media business Girlboss. Girlboss grew to host thousands of women, galvanizing female voices across in countries throughout the world. Today, Ali is leading her second successful start-up venture alongside Co-Founder Rebecca Minkoff, Female Founder Collective.
- Support and invest in women-led businesses
- Create successful collaborations with brands
- Leveraging social media and other platforms for community engagement
#WomenInBusiness #FemaleFounders #WomenEntrepreneurs #StartupSuccess #BrandBuilding