Brand building isn’t just about flashy campaigns, it’s about tying every effort back to revenue.

In this episode of Marketing Mindset, I sit down with Katie Cabanas, a consultant who’s helped major organizations (including some names you’ll instantly recognize) craft brands that customers trust and remember. Katie breaks down how to build a brand that actually moves the bottom line, whether you’re running a global company, a local nonprofit, or just starting out.

Featuring:

• Why understanding your customer is the foundation of brand success
• How hyper‑local campaigns can outperform massive ad buys
• Using quick, simple market intel to shape messaging
• Turning bold ideas into action (and letting data guide you)

If you want practical, revenue‑driven steps to make your brand stronger in 2025, this episode is packed with insight.

Follow Colby on LinkedIn: ⁠⁠https://www.linkedin.com/in/colby-flood/⁠⁠

Follow Colby on Twitter: ⁠⁠https://twitter.com/Colby__Flood⁠⁠

Visit our Agency website: ⁠⁠www.brighterclick.com⁠⁠

Learn more about our creative strategy software: ⁠⁠https://www.dataally.ai/⁠