Dan Cohen is the Senior PR and Social Media Director at Beam Suntory, and he is joined by Jon Marks, the Senior Director of Global Small Batch, American Whiskey at Beam Suntory. Today, Dan and Jon talk about brand building and marketing, unpacking all the nuances of marketing to consumers along with the role bartenders play in the customer journey.

Today on Top Shelf Integrity:

• What to consider when crafting a true & rich brand story
• The assets and tools used by the sales team to market brands
• The risks involved in marketing influential & coveted brands
• How to advertise & develop a brand in an authentic way
• Why the concept of ‘Gemba’ is a key principle in marketing
• The consumer journey & the role the bartender plays

Follow Beam Suntory:

• Website: beamsuntory.com
• Instagram: @beamsuntory

Proof You Can:

• Follow Rachel: @rachelsharris_ 
• LinkedIn: Rachel Harris

This show is produced by Soulfire Productions