Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection.

Key Takeaways:

- How Healthee's AI platform simplifies healthcare navigation for employees

- Why marketing is all about emotions

- AI solutions for healthcare

Episode Timeline:

1:30    An overview of Healthee

2:00     Navigating healthcare with AI Solutions

5:40    Personalization in health benefits

9:24    The Importance of transparency in healthcare costs

11:00 Insights from the Healthee's 2025 Benefits Report

13:20 Creating brands with an emotional spark

19:00  Cultural differences in branding between Israel and the USA

21:40 Omer's thought leadership philosophy

This episode’s guest:

• Omer Maman on LinkedIn

• Healthee.com

• Healthee on Instagram

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