In this episode of Rewriting Real Estate, host Kimberly Falker interviews Dallas-based agent Lacey Brutschy on how she built an 80% referral business using TikTok. Lacey shares how she crafts content for investors, converts leads with consistent branding, and overcame early fears of video. Learn how batch filming, honest data, and authenticity helped her close over $15 million annually—and how any agent can start showing up, even without filters or followers.

🎧 Hosted by: Kimberly Falker

👤 Guest:🏡 Lacey Brutschy – Realtor | Real Estate Content Strategist | Investor-Focused Agent

⭐ Guest Bio:

Lacey Brutschy is a top-producing Dallas real estate agent known for converting TikTok views into real-world closings. With a background in film and a sharp eye for investment strategy, she’s built a business powered by data-driven social content, earning 80% of her leads directly from social media. Lacey is also a speaker and mentor for agents learning to brand themselves through video.

💡 Key Topics Covered:

✔️ Creating lead-gen TikToks that convert

✔️ Investor-focused video content

✔️ Simple tools, strong branding, repeatable process

✔️ Advice for agents afraid to start

✔️ The difference between posting and closing

📇 Connect with Lacey Brutschy:

📘 Facebook → https://www.facebook.com/LaceyBrutschyRealtor/

🌐 Website → https://theadvisoryteamdallas.com/

🔗 LinkedIn → https://www.linkedin.com/in/lacey-brutschy-04575016/

🎙 Follow Kimberly Falker – Rewriting Real Estate:

🌎 Website → https://www.rewritingrealestate.com/

🔗 LinkedIn → https://www.linkedin.com/in/kimberly-falker-j-d-a342a166/

📘 Facebook → https://www.facebook.com/kimberlyhayslettfalker

📷 Instagram → https://www.instagram.com/kimberly_falker/

🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/