In this episode of What the Frac?k Live, Nicole and Tamara sit down with impact strategist and nonprofit founder ChristenBrandt to talk about how businesses — of any size — can infuse mission and meaning into their operations from day one. 💥

Christen is the co-founder of She's the First, author of Impact, a member of the Barbie Global Advisory Council (yes, really!), and recently earned her MBA from the University of Oxford. From grassroots change to global strategy, she's been at the forefront of purpose-driven work.

✨ Topics we cover:

• Why philanthropy alone isn’t enough — and can even be anti-democratic

• How to authentically align your company values with real-world impact

• The ROI of corporate giving (spoiler: it’s more than just good PR)

• Why founders should recognize when it’s time to pivot — and how to do it with grace

• What Barbie can teach us about brand responsibility and the power of reinvention

Plus, Nicole drops some powerful stats on how purpose drives profit, and Kristen shares her personal story of leaving her own organization to grow even deeper into impact work (and across the ocean ✈️🇬🇧).

🛠️ Whether you’re a startup founder, marketer, or aspiring fractional executive, this episode will challenge you to think bigger about your role in creating meaningful change — without losing your business edge.

#PurposeDrivenBusiness #SocialImpactMarketing #BrandWithValues #AuthenticMarketing #MissionDriven #MarketingStrategy #FractionalCMO #WhatTheFrac