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Building Businesses with Business advisor, coach, and author Joellyn Sargent – AEP #14
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Guest: Joellyn Sargent
Company / Business name: Claravon Group LLC
Joellyn Sargent spent years as a marketing executive, building the life everyone said she “should” have. In spite of her success, it felt like something was missing. So in 2010 she left the rat race and followed her heart, helping passionate entrepreneurs succeed in business and in life. Joellyn is the author of Beyond the Launch: The Practical Guide to Building a Business that Thrives. Her latest adventure was a 7 months sabbatical in 2018, which she spent hiking 1800 miles of the Appalachian Trail.
Show Notes:
2:46 minute mark:
Agile entrepreneur takeaway: Never give up. Keep looking for the right opportunities.
Joellyn talks about her entrepreneurial journey where she is now on her 3rd business having started her first business when she was 26. She has applied all her learnings from her first ventures along with her corporate experience in marketing. The mortgage industry meltdown few years ago provided her the needed motivation to start her 3rd venture.
5:45 minute mark:
Agile entrepreneur takeaway: Keep investing into the business during its formative years.
Joellyn explains the experience of getting her first customer from outside her network and how it gave her enough confidence to jump right in. She talks about the need to invest into the business and how she kept investing in mentors so she could expand her consulting business instead of just doing projects like website design etc.
9:06 minute mark:
Agile entrepreneur takeaway: Strategically quit projects when they are not working out to keep reinventing yourself
Joellyn talks about the first two years of roller coaster ride with her business and how she has weathered them. She talks about what she called ‘strategic quitting’ where one should entertain strategically quitting few projects or engagements if they are not working out.
12:52 minute mark:
Agile entrepreneur takeaway: Don’t be afraid to fire bad clients
Joellyn etalks about the need to find right customers and not any customer as bad clients ‘breed bad clients’. It is important to ensure that you are happy working with the right clients so the entrepreneurial journey is worthwhile.
14:17 minute mark:
Agile entrepreneur takeaway: Entrepreneurial journey is about personal growth and self-discovery and not just about freedom and income.
Joellyn explains the characteristics of business owners who succeed. They are (1) introspective (2) open minded (3) desire to grow (4) indulge in self-reflection.
17:29 minute mark:
Agile entrepreneur takeaway: Keep refining your target customers to find your ideal set of customers
Joellyn talks about the sweet spot customers who are business owners who either are starting out or on their second or third journey. She also wants to consult with business owners whose business may have been going well for some time but now has slowed down.
22:59 minute mark:
Agile entrepreneur takeaway: Reflect on what you want to do that customers will pay for
Joellyn wants would-be entrepreneurs to think about 3 things on their way to a successful journey (1) Is this what you want to do? (2) Would customers pay for what you want to do? (3) Are you in this for the long term? The scariest part of your journey is when you quit your day job so you should be ready for that with these answers.
24:58 minute mark:
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By Ramesh Dontha
5
3636 ratings
Subscribe & Download
Listen on Apple Podcasts
Listen on Google Play
Follow us onSoundCloud
Listen on Spotify
Guest: Joellyn Sargent
Company / Business name: Claravon Group LLC
Joellyn Sargent spent years as a marketing executive, building the life everyone said she “should” have. In spite of her success, it felt like something was missing. So in 2010 she left the rat race and followed her heart, helping passionate entrepreneurs succeed in business and in life. Joellyn is the author of Beyond the Launch: The Practical Guide to Building a Business that Thrives. Her latest adventure was a 7 months sabbatical in 2018, which she spent hiking 1800 miles of the Appalachian Trail.
Show Notes:
2:46 minute mark:
Agile entrepreneur takeaway: Never give up. Keep looking for the right opportunities.
Joellyn talks about her entrepreneurial journey where she is now on her 3rd business having started her first business when she was 26. She has applied all her learnings from her first ventures along with her corporate experience in marketing. The mortgage industry meltdown few years ago provided her the needed motivation to start her 3rd venture.
5:45 minute mark:
Agile entrepreneur takeaway: Keep investing into the business during its formative years.
Joellyn explains the experience of getting her first customer from outside her network and how it gave her enough confidence to jump right in. She talks about the need to invest into the business and how she kept investing in mentors so she could expand her consulting business instead of just doing projects like website design etc.
9:06 minute mark:
Agile entrepreneur takeaway: Strategically quit projects when they are not working out to keep reinventing yourself
Joellyn talks about the first two years of roller coaster ride with her business and how she has weathered them. She talks about what she called ‘strategic quitting’ where one should entertain strategically quitting few projects or engagements if they are not working out.
12:52 minute mark:
Agile entrepreneur takeaway: Don’t be afraid to fire bad clients
Joellyn etalks about the need to find right customers and not any customer as bad clients ‘breed bad clients’. It is important to ensure that you are happy working with the right clients so the entrepreneurial journey is worthwhile.
14:17 minute mark:
Agile entrepreneur takeaway: Entrepreneurial journey is about personal growth and self-discovery and not just about freedom and income.
Joellyn explains the characteristics of business owners who succeed. They are (1) introspective (2) open minded (3) desire to grow (4) indulge in self-reflection.
17:29 minute mark:
Agile entrepreneur takeaway: Keep refining your target customers to find your ideal set of customers
Joellyn talks about the sweet spot customers who are business owners who either are starting out or on their second or third journey. She also wants to consult with business owners whose business may have been going well for some time but now has slowed down.
22:59 minute mark:
Agile entrepreneur takeaway: Reflect on what you want to do that customers will pay for
Joellyn wants would-be entrepreneurs to think about 3 things on their way to a successful journey (1) Is this what you want to do? (2) Would customers pay for what you want to do? (3) Are you in this for the long term? The scariest part of your journey is when you quit your day job so you should be ready for that with these answers.
24:58 minute mark: