In this episode of The Local Marketing Lab, Troy Hooper, CEO of Pepper Lunch USA, explores the marketing strategies that have contributed to the success of Pepper Lunch. He shares valuable insights on how building buzz can be accomplished through unforgettable customer experiences.

In this episode, you will be able to:

• Learn about Troy Hooper’s path to success, highlighting his passion for the restaurant industry.
• Understand the strategy and vision behind Pepper Lunch’s focused expansion into North America, ensuring its seat in an uptrend growth trajectory.
• Attain valuable knowledge from triumphant Asian brands that influenced the strategic branding and messaging of Pepper Lunch for a US audience.
• Unravel the allure of Pepper Lunch’s DIY Teppanyaki model, building buzz by creating an unforgettable brand experience as the primary value proposition.
• Delve into the multi-channel marketing strategies of Pepper Lunch, incorporating direct email, social media, and user-generated content to foster audience engagement and a “building buzz” mindset.