Education Marketing Leader with Chris Rapozo

Building Campus Pride Through Visual Storytelling - A Conversation with Luis Landeros


Listen Later

What does it look like when a creative director is also a former student?

Luis Landeros brings that full-circle perspective to his work at Arizona Western College, and it shows.

We talked about:

  • Why stock photos kill authenticity and how real images connect better with community
  • How one unplanned photo shoot turned into a national Paragon Award
  • The power of being a real-world practitioner in the classroom (Luis also teaches design)
  • Building creative confidence by failing fast and doing the work anyway
  • How AWC’s team builds momentum by sharing feedback, wins, and work in progress

He also dropped this quote that stuck with me:

“Creativity is not taught. It’s provoked.”

Luis is the kind of creator who steps up, even when it’s uncomfortable.

If you work in higher ed marketing, especially at a small or scrappy institution, this conversation is worth your time.

▶️ Listen to the full episode.

Follow Luis on LinkedIn for more real-world design insights.

Follow and subscribe to The Education Marketing Leader for more conversations like this one.

#HigherEdMarketing #EducationMarketingLeader #NCMPR #CommunityColleges #AuthenticContent #CreativeLeadership #VisualStorytelling

...more
View all episodesView all episodes
Download on the App Store

Education Marketing Leader with Chris RapozoBy Chris Rapozo

  • 5
  • 5
  • 5
  • 5
  • 5

5

4 ratings


More shows like Education Marketing Leader with Chris Rapozo

View all
Confessions of a Higher Ed CMO — with Jaime Hunt by Enrollify

Confessions of a Higher Ed CMO — with Jaime Hunt

31 Listeners