Today’s conversation is with Evan Burk, a leadership coach who is obsessed with building championship organizations.

Evan spent years coaching college and NFL athletes before coming to a realization: character is a competitive advantage.

We overvalue talent and past experience — Evan flips this thinking on its head, digging deep to uncover traits like resilience, coachability, and humility.

Expect to learn about the talent paradox, intangible traits of elite performers, creating your own games, how to be memorable, and much more.

For more leadership content, be sure to check out The Highest Level podcast, and Evan’s book, Finding Intangibles.

Enjoy!

Timestamps:

(0:41): Who is Evan Burk?

(4:05): From coaching 4th graders to coaching in the NFL in just 6 years.

(19:43): The Talent Paradox.

(26:43): Finding the championship traits.

(29:32): Why so many talented people fail.

(35:41): Decision-making is an emotional process.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theprinciplepodcast.substack.com