In this power-packed episode of ThriveCAST, Shannon Singler sits down with Malory Atkinson, CPSM, LEED, and co-founder of Shear Structural, Georgia's first all-women-owned structural engineering firm that's redefining what it means to build community impact through smart engineering solutions.

This isn't your typical engineering conversation. Malory breaks down how her firm is winning in a competitive market by focusing on what matters most -  relationships, resilience, and real results. From adaptive reuse projects that breathe new life into communities to innovative workplace cultures that actually attract top talent, Shear Structural proves that being different isn't just an advantage, it's essential.

We dive into topics such as: 

• Relationship-driven growth: Discover how over 90% of their work comes from repeat clients and why building long-term partnerships out performs chasing projects.
• Talent attraction strategies: Learn how their workplace flexibility tactics can help small firms compete with industry giants for the best engineering talent.
• Community-focused engineering: We discuss how prioritizing adaptive reuse and public projects creates lasting impact while building a sustainable business model.
• Resilience over sustainability: Understand why preparing for challenges beats just surviving them, and how transparency builds and unshakeable firm culture.

Ready to engineer your own competitive advantage? This episode delivers the strategic insights B2B leaders need to build relationships, attract talent, and create lasting community impact.

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