Bailey Richardson grew the early community at Instagram, where she was one of the first employees. She interviewed hundreds of extraordinary community leaders and co-authored a book on how to build communities today (called "Get Together"). Currently a partner at People & Company, she coaches organizations on how to get their people together. Bailey has become the go-to expert for anything related to communities and, in this episode, she shares some of her best tips and lessons with us.

Topics:

00:22 — Introduction with Roxanne Varza

01:19 — Definition of a community: a group of people that keep coming together over something they care about

05:15 — Examples of communities: Cloud Appreciation Society, Men's Support Club, Star Wars Club

07:28 — Bailey’s experience as one of the first employees of Instagram

09:13 — On community at Instagram

11:56 — How Bailey started People & Company

12:46 — On why community building is good for business

13:55 — Example of Substack

19:02 — Does community apply to all types of businesses?

25:36 — Bailey’s favourite communities

30:38 — What people get wrong about communities

32:48 — The importance of consistency for a community to work

38:40 — Bailey’s tips for early-stage startups on building community (examples from Paul Graham and IndieHackers)

48:02 — On the growing pains of communities

53:28 — Examples of the positive impact that communities can have: Instagram, YouTube, GirlTrek

STATION F: The Podcast is hosted by Roxanne Varza, and produced by Cindy Yang. Art is by Gaëtan Lefebvre.

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