This special edition episode gathers Anthony Carrano, Rudy Rodriguez, and Eddie Bader to reflect on a year of conversations with leaders in the Microsoft Partner ecosystem. The discussion highlights transformative themes such as trust, specialization, innovation, community building, and the evolving landscape of mergers & acquisitions (M&A).

Key Discussion Points:

• The central role of trust and culture in successful partnerships

• Specialization vs. adaptability: how to balance expertise with client needs

• Best practices for collaborating within the Microsoft partner network

• Growth strategies, including the rise of M&A for smaller partners

• The impact of community, volunteerism, and IMCP’s global network

• Stories of resilience, innovation, and business transformation

Notable Quotes:

“Trust is the currency; culture is the compound interest.”

“A sale-ready business is a better business, even if you never sell.”

“Your brand is built in the community long before it’s built in the boardroom.”

Listener Links / Resource

International Association of Microsoft Channel Partners: Website

Guest:

Eddie Bader (https://www.linkedin.com/in/eddie-bader-670b53119/)

International President of IAMCP

Co-founder of RYZE Partners (https://www.ryze-partners.com/)

Hosts:

Anthony Carrano, Principal at Dunamis Marketing: LinkedIn

Rudy Rodriguez, Principal at Dunamis Marketing: LinkedIn

Dunamis Marketing Corporate Website: Dunamis Marketing

Podcast Website: IAMCP Podcast