Last July, Kingfish Maine was forced to go head-to-head against an anti-aquaculture group that wanted to put a stop to all aquaculture development in Jonesport, Maine, USA. The aquaculture moratorium was put to a vote and local residents rejected the proposal 201 to 91. Now that the road is clear for the company to begin construction, Dianna Fletcher, communications consultant, shares how the company earned its social license through targeted public relations strategies.