What happens when you stop curating perfection and start showing up exactly as you are? Alice Browning, founder of The Fold, shares her journey from yoga teacher to wellness platform creator and speaker - and why authenticity, not perfection, is what truly connects us to our communities.

IN THIS EPISODE:

• How The Fold evolved from COVID-era online yoga classes to a thriving women's wellness platform
• Why Alice chose to amplify other women's voices instead of gatekeeping their brilliance
• The challenges of building a personal brand when you're the face of your business
• Creating authentic connection through the screen, and why it matters more than technical perfection
• Navigating motherhood, small business, and the constant pull between purpose and burnout

TIMESTAMPS:

• 03:35 - How The Fold was born during COVID and evolved into something bigger
• 06:54 - The challenge of translating in-person connection to online platforms
• 09:20 - Reaching women globally and growing beyond local Northern Beaches community
• 11:03 - The masculine energy of "just try it and see what sticks" vs. female overthinking
• 15:19 - Alice's authentic, sassy brand voice and why it works in wellness
• 19:58 - How to show up authentically on camera (hint: it starts with being who you really are)
• 22:16 - Reading the room: Why gratitude lectures don't land with exhausted new mums
• 24:37 - Marketing strategies, brand exposure, and the challenge of being known beyond your local area
• 27:01 - The struggle of being the face of the brand and taking everything personally
• 32:05 - Perimenopause, fertility, and why there's no blood test to confirm what you're experiencing
• 34:05 - Fostering community and connection when everyone's too busy for connection
• 36:29 - Motherhood as purpose: Building a legacy for her daughter

LOVED THIS EPISODE?

Subscribe and share with a fellow female entrepreneur who needs to hear this message. Your support helps more women build businesses that truly work for them.

FREE: CREATE YOUR CUSTOM AI CHATGPT

Learn to create a custom ChatGPT in YOUR brand voice. Build an AI assistant (like Vic's bots, Daisy and Claudia) that brainstorms, writes content, and automates tasks 24/7. 

👉 Access the free training

ABOUT WOMEN OF IMPACT™

Women of Impact™ is an exclusive mentorship program for established female service providers ready to scale beyond survival mode. If you've been trading time for money, feeling stuck in the messy middle, or craving strategic guidance without the fluff - this is for you.

Inside the program, you'll get proven frameworks for sustainable revenue growth, business optimization strategies, strategic positioning to attract premium clients, a supportive community of like-minded women, and personalized mentorship from Vic Jones - former journalist, agency founder, and coach who's helped female entrepreneurs scale to 6-7 figures.

👉 Learn more

CONNECT:

www.withvicjones.com

@withvicjones

Vic Jones

Hosted on Acast. See acast.com/privacy for more information.