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Building Community on Social with Josh Rangel | Ep 09
- Social media is a non-negotiable for big brands, and it should be a core part of their marketing strategy.
- The current temperature of social media for brands is focused on organic and paid social, influencer strategies, and community management.
- The value of social media lies in its ability to provide real-time feedback and serve as a creative brief for content creation.
- Quantity matters for young brands and those with smaller budgets, as it allows for more opportunities to engage with the audience and improve content quality over time.
- Creating content that is familiar to the audience and tailored to the specific channel is crucial for success.
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By Eric Gray- Social media is a non-negotiable for big brands, and it should be a core part of their marketing strategy.
- The current temperature of social media for brands is focused on organic and paid social, influencer strategies, and community management.
- The value of social media lies in its ability to provide real-time feedback and serve as a creative brief for content creation.
- Quantity matters for young brands and those with smaller budgets, as it allows for more opportunities to engage with the audience and improve content quality over time.
- Creating content that is familiar to the audience and tailored to the specific channel is crucial for success.