Want to close more deals? Don’t pitch your idea in the first conversation.

Aaron Lutze is the co-host of Second Nature, a podcast about the business of the outdoor industry. He is also the founder and presenter on Super Rider, a YouTube channel that helps mountain bikers build control and confidence on two wheels.

Jon chats with Aaron about:

• Aaron's Journey into Mountain Biking

• Navigating Brand Partnerships

• The Origin of Second Nature

• Outdoor Brand Camp and Educational Courses

• The Importance of Genuine Partnerships

Stay connected:

Follow Aaron:

https://www.instagram.com/aaronlutze/

Second Nature Podcast:

https://open.spotify.com/show/08ILHaCFj9SabAvWe2ORD4?si=ef71f6d9287441f4

https://www.instagram.com/secondnature.media/

Outdoor Brand Camp:

https://outdoorbrandcamp.com/

SuperRiderTV on Instagram:

https://www.instagram.com/superridertv/

SuperRiderTV on Youtube:

https://www.youtube.com/@SuperRiderTV

This episode is supported by:

Eternal:

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Superfiliate:

This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com.