Ian Barnard is a hand lettering artist with a passion for typography, custom lettering and design. After completing a course Graphic Design and Illustration at Kent Institute of Art & Design, Ian landed a job as a graphic designer, but after years of repetitive work and tight deadlines, he had had enough.     He wanted to be more fulfilled and have a better work-life balance, so with the birth of his second child imminent, he decided to quit his job and try and make a go of it on his own.   In this episode, Ian deep dives on how he went from getting by in freelance to making a self-sustaining passive income by creating digital products, all while balancing his family life.   What you will discover in this episode:  

• How feedback keeps you on the right track.   
• The importance of niching down
• How he discovered his passion for lettering
• How he turned his passion for lettering into a passive income  
• The value on risk vs reward
• How to let go of bad ideas
• Why having a playful mentality leads to more engagement
• Using generosity to grow a community

  Resources :   The Honest Designers Show: https://www.designcuts.com/honest-designers   Ian’s Website: