Overview

In this episode of Culturally Sound, Chandler Cutler sits down with John Tyreman, Founder of Red Cedar Marketing, to explore what it takes to build trust, relevance, and resonance in today’s B2B landscape.

With a background rooted in brand strategy, market research, and demand generation, John brings a refreshingly human approach to marketing—one that’s driven by curiosity, clarity, and connection. He breaks down how modern B2B brands can move beyond vanity metrics and lead with insight, not noise.

This conversation is about more than lead funnels and LinkedIn posts. It’s about building brands people actually believe in. Whether you’re a founder, marketer, or consultant, this episode is packed with practical ways to align your voice, your value, and your vision.

Guest Bio

John Tyreman is the Founder of Red Cedar Marketing, a consultancy helping B2B service providers build brands that break through the noise. Known for his thoughtful takes on brand awareness, positioning, and research-driven content, John is also the host of the B2B Growth Marketers podcast. His work focuses on aligning strategy with audience insight to create meaningful and measurable brand growth.

Episode Breakdown

Human-Centered Marketing (00:00 – 09:20)

• Why most B2B brands sound the same—and how to stand out
• The shift from transactional to trust-based marketing
• How to create messaging that actually lands

Research as a Brand Strategy Tool (09:20 – 17:50)

• How John uses research to uncover what buyers really want
• Turning qualitative insights into powerful positioning
• Why smart marketers treat research as an advantage

Building Brand Relevance (17:50 – 27:30)

• What it means to be “top of mind” in a saturated market
• Rethinking awareness beyond impressions and likes
• The importance of consistency and category leadership

The Content That Converts (27:30 – 35:00)

• What John’s learned from podcasting and thought leadership
• How to create content that speaks to your audience, not at them
• Balancing expertise with authenticity in every post

Marketing as Relationship-Building (35:00 – 42:00)

• Why brand is built in the moments between the sale
• The ROI of trust in long sales cycles
• What most agencies get wrong about B2B buyers

Summary

John Tyreman isn’t chasing trends—he’s helping redefine what sustainable B2B marketing looks like. This episode is a practical, insightful deep dive into building brand equity the right way: through listening, clarity, and consistent value. Whether you lead marketing or run your own firm, John’s approach will challenge how you think about growth—and remind you that the best brands don’t just sell. They connect.

Relevant Links

🔗 Connect with John on LinkedIn: linkedin.com/in/johntyreman

🔗 Follow John on X (Twitter): x.com/John_Tyreman

🔗 Listen to more episodes of Culturally Sound: corethos.com/culturally-sound