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April 20, 2020

Building community within your B2B SaaS industry

20 minutes

There's an opportunity to build and cultivate a community within your B2B SaaS Industry. The COVID Pandemic could be the catalyst needed to spin up a community that can become an aspect of your customer success strategy.

Communities can be a way to support the long-tail of your customer-base but It needs to be broader than just your product

This needs to be a full-time dedicated job to build, cultivate and engage with the community

Make communities valuable -- what Is the hard-hitting, actionable content that can drive value

How do you build listening channels to help translate challenges Into content

This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/

Jay Nathan: https://www.linkedin.com/in/jaynathan/

Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach

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