How do you transform an established agency without losing the people who made it successful in the first place?

Chris Jones is CEO of Space & Time, the growth marketing agency he acquired through a management buyout in 2018. Since then, he’s led the business through a major repositioning to focus on commercial growth, innovation and long-term client impact.

In this episode, Chris shares how he:

• Protected the agency’s strongest qualities while redesigning how the business delivers value to clients
• Reframed client conversations around revenue, business outcomes and commercial impact rather than marketing metrics
• Developed a 10-year AI vision centred on amplifying human talent rather than replacing it, helping drive adoption across the business
• Built an innovation culture by giving employees the confidence to experiment with AI and lead new initiatives
• Created an internal ‘Netflix-style’ learning platform where teams share innovations, experiments and lessons across the agency
• Helped sceptical employees embrace major change through direct conversations, transparency and relentless communication

Chris offers a practical perspective on agency transformation, showing that change is rarely about processes alone. It comes from creating clarity, communicating consistently and helping people build confidence in the journey ahead.