For sales engineering teams, assembling demos can be exhausting and time consuming. Each demo must be tailored to meet the needs of prospective clients, and that can take hours out of your day, if not days out of your week. Garin Hess learned this firsthand when leading a tech startup earlier in his career.   

After one long dispiriting day of putting together these demos, he resolved to find a better way. And that’s how his current startup, Consensus began.   

On this edition of UpTech Report, Garin explains how his product dynamically assembles sales demos based on the needs and interests of the client and why he believes this style of personalization is key.