The ASYMMETRIC Crew today:

Revant: CEO, Mosaic Wellness

Shantanu: Founder & CEO, Bombay Shaving Company

Arjun Purkayastha: SVP & Managing Director - Greater China & North Asia at Reckitt

00:00 Coming Up

00:58 Intro and Welcome, Arjun :)

01:58 Consumer Attention and Brand Building

07:46 Moats Must Evolve

10:51 From Art to Algorithm: Brand Survival

15:21 Where Is the Consumer Headed?

19:56 Live Commerce and China’s Influence

28:03 Lessons for Indian Brands from China

35:00 Quick Commerce Is India’s Live Commerce

47:49 Does the Rule of 40 Apply to Consumer Brands?

56:37 Founder-Led vs. CEO-Led Businesses

1:02:36 The IPO–CEO Conundrum

1:13:34 Concluding Thoughts

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