This week’s episode of the Zero to a Million Podcast with Zach Rego features Aneela Idnani, Co-Founder at HabitAware. The reality of Trichotillomania was, for a very long time, kept under wraps by those afflicted by it. This hair-pulling disorder is commonly met with shame and hushed tones and the road to healing was never really apparent.

Once Aneela discovered exactly what her condition was, she and her husband embarked on a journey to create a wearable device that acts as an alarm system to alert the user of the hair-pulling.

As Trichotillomania is described as unconscious and done in a trance-like state, the alert system is effective in empowering the user to become aware and cease the behavior which is the cause of so much distress. Now HabitAware elevates the quality of life of tens of thousands of people across 70+ nations and also provides peer coaching calls.