Content is king...or queen or however you want to think about it. Yes the channels are free now, but you need someone, or a group of someone's, to create content that is compelling, aligns with your values, and builds trust.

Jerrid Sebesta, former Kare 11 meteorologist, is the Director of Marketing and Development at Taatjes Financial Group. You heard that right. He was a weatherman and now works for a financial firm that helps people retire with purpose. If a business as traditionally conservative as financial advising is valuing the creation of digital content it might be time for you to do the same.

In this episode we walk through Jerrid's path to Taatjes and the strategies they've used to build content that builds their brand. Oh and there's also a story about how bourbon, a skateboard, and Dave Ramsey led to an awesome endorsement! Enjoy.