The Buy Box Experts Podcast

Building Content With Intent for Amazon


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Damon Burton is an international search engine marketing expert and the founder and president of SEO National, a search engine marketing company that works with everyone from NBA teams to Inc 5000 and Shark Tank featured businesses. Damon also writes for Forbes and has been featured in publications like Entrepreneur Magazine, BuzzFeed, and Us Weekly. 

Damon recently wrote a book on search engine optimization titled Outrank, which serves as a guide for those who want to dominate the Google search engine without paying for ads. In full disclosure, Damon has worked on multiple online properties owned by Buy Box Experts.

In this episode…

For brands that haven’t yet invested in SEO, it may seem like the key to overnight success. However, search engine marketing experts, such as Damon Burton, know that it takes time to successfully build a trustworthy reputation and relationship with Google. 

The Google algorithms are intended to send people to websites that provide quality content about their searches. Therefore, for brands to drive traffic to their websites, they need to create content that is helpful and user-friendly for their customers. The same applies when it comes to the Amazon marketplace. 

In this episode, James Thomson interviews Damon Burton, founder and president of SEO National, about how to drive traffic to your Amazon pages and website with minimal paid Ads. Damon explains why social media has very little influence on SEO, how backlinks work, and why you should invest in long-term search engine marketing efforts. Stay tuned.

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The Buy Box Experts PodcastBy Joseph Hansen and James Thomson