The great reshuffling. Reexamining our relationship to work. Employees quitting who don't feel valued. In his Building Corporate Soul: Powering Culture & Success with the Soul System  Ralf Specht - an innovative corporate brand strategist known for his work with global companies such as Jaguar Land Rover, Coca Cola, General Motors, and Nestle - provides an approach to align value-creating employee behaviors with corporate strategy. In this podcast, Ralf joins host and producer David Gee to discuss: 

• Key evidence that proves great culture drives success—and practical strategies to make it part of your organization
• The Soul System: The framework for building and maintaining a strong culture—one that leaders can immediately put into place
• Specific examples of how successful organizations build and grow a Corporate Soul—including AirBnB, LinkedIn and others