Ash Turner, Influencer Marketing Manager at Synthesia, breaks down the company's creator strategy across LinkedIn's evolving B2B landscape. Having transitioned from LinkedIn's creator development team, he reveals how Synthesia builds long-term partnerships with niche creators rather than one-off campaigns, moving creators through funnel stages while leveraging their "Around the Globe" campaign that connected five creators across different languages to showcase AI dubbing capabilities. He emphasizes natural partnership alignment over forced collaborations and explains how Synthesia's approach differs from traditional platforms by focusing on creators who aren't full-time content makers but have built trusted audiences in specialized fields like L&D.