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This week on Behind the SaaS, building CRM for Partnerships. Hint: the ice machine is your architecture. 

Also in this episode: 

• Big news in the partnership world for Reveal and Crossbeam as they announce new partnerships around content/community. 
• Don't Skip the Ice Machine (or, my weekend date night observation) 
• Elements of Partner Architecture 
• Questions to help use those elements 
• Teases about coming announcements 
• A call to action - reach out if you need help with your architectural planning! 

What are you waiting for.... hit play already! 

Looking for the detailed write up and a place to connect? 

• Subscribe to the newsletter on LinkedIn
• Search for 'The Partner Experience Weekly' on PartherHacker
• Join me at Partnership Leaders to build excellence around Partner Operations (Referral link to get you $50 gift-card on acceptance)

Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com