Shaun van Vuuren, Head of Marketing and Comms at ChainFlip, breaks down how they're building cross-chain DeFi beyond the hype - native Bitcoin ⇄ ETH⇄ Solana swaps with no bridges or wrapped tokens. 

As the space matures, ChainFlip shifted from narrative-driven marketing to product-led growth, focusing on user retention over vanity metrics. 

Sean explains their multi-chain user segmentation strategy, how the $FLIP token secures the network while driving community engagement, and shares real tactics for building trust through transparency in DeFi's interoperability future.

—

00:00 Introduction and Welcome

01:22 This or That Icebreaker

03:02 User Retention > TOFU Campaigns

05:24 Understanding ChainFlip's Role in the Ecosystem

11:08 User Segmentation and Market Insights

16:39 Interoperability and Its Importance

23:07 Marketing Strategies at ChainFlip

28:44 The Role of the Token in ChainFlip's Strategy

32:45 Final Thoughts and Future Directions

—

EPISODE LINKS:

• Shaun Janse van Vuuren on X: https://x.com/bento_shaun • Chainflip website: https://chainflip.io/ • Chainflip on X: https://x.com/Chainflip

ABOUT THE OGC PODCAST:

The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing tactical strategies and frameworks driving real results in web3.

CONNECT WITH NORMAN:

• X: https://x.com/normanwiese 

• LinkedIn: https://www.linkedin.com/in/normanwiese/

• Onchain Growth Club: https://x.com/onchaingrowth

SUBSCRIBE & REVIEW:

• Spotify: https://open.spotify.com/show/40h808B... 

• Apple Podcasts: https://podcasts.apple.com/podcast/id...

• YouTube: https://www.youtube.com/@onchaingrowth