The crypto market moves fast. Metas change weekly. One day it's DeFi, the next it's meme coins, then AI agents. How do you build a sustainable marketing business in this chaos?

Danny Gazit, CEO of Hype, has been navigating crypto marketing since 2017. From ICO boom to NFT mania to AI meta, Hype has scaled to 100+ people while most agencies didn't survive a single cycle.

In this episode, we dive deep into the business of crypto marketing - the behind-the-scenes of running an agency, how to structure teams, what clients actually want, and why most projects fail at staying relevant.

TIMESTAMPS:

1:07 Introduction and Welcome
8:00 Navigating Volatility as a Business Leader
11:00 Scaling Challenges and Structure Pivots
18:45 Top Marketing Objectives Clients Actually Want
21:14 Marketing in Crypto vs Traditional Marketing
23:12 Crypto Native vs Mainstream Audiences
24:05 TikTok Experiments: Case Study Deep Dive
28:33 Marketing Metas: The Loaded Question
35:52 Market Outlook and Marketing in Downturns
41:00 Conclusion and Where to Find Hype

ABOUT THE OGC PODCAST:

The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3.

CONNECT WITH DANNY:

• X: https://x.com/0xDannyHype 
• Hype X : https://x.com/HypePartners 
• Website: https://hy.pe

CONNECT WITH NORMAN:

• X: https://x.com/normanwiese 

• Linkedin: https://www.linkedin.com/in/normanwiese 

• Onchain Growth Club: https://x.com/onchaingrowth

SUBSCRIBE & REVIEW:

• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52?si=a4249f90aff3425b
• Apple Podcasts: https://podcasts.apple.com/de/podcast/onchain-growth-club-crypto-web3-growth-talks/id1833519944
• Youtube: https://www.youtube.com/@onchaingrowth