In today’s episode, CEO Brian Crichton makes the business case for joy and play in the workplace, arguing that having fun is a strategic advantage that builds psychological safety and boosts retention. Brian shares how CMBA creates memorable traditions, from lunch rituals to cross-office challenges, and helps leaders show their personality while maintaining professionalism. He discusses strategies for fostering "fun" in hybrid and distributed teams, and why celebrating personal milestones and life events, not just project productivity, is essential for building true, lasting connection and resilience across the firm.