How do you build customer loyalty and reduce customer churn? By implementing a loyalty programme. Nikhil Naidu, lead of product marketing activities for Yotpo loyalty and referral software products, has a vast experience in customer loyalty.

Key takeaways:

How a loyalty programme can help your brand

How to combat customer churn (and what is likely to cause customer churn)

The link between user-generated content and loyalty

What the market can expect to see in terms of customer loyalty in 2020