In this episode, Jason Foster talks to Sid Shah, the Executive Director for Data and Analytics at Condé Nast, a global media company home to iconic brands including Vogue, The New Yorker, GQ and Vanity Fair. They discuss building data products at Condé Nast and how data is utilised to drive efficiency and optimise advertising campaigns and conversions at scale across multiple brands and data teams. Sid shares his long-lasting journey in data & analytics, how his role has developed over the years, the challenges of creating specific data products for different stakeholders and how to build and manage multiple data teams.