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Building Data Proficiency Across Global Retail Operations | Maaike Van Den Branden (Global Director of Data Science at comparethemarket.com)
On this episode of The Data Storytellers podcast, we explore the intersection of data, technology, and human capital with Maaike Van Den Branden, the associate director of data insights and analytics at Competitive Market. Maaike delves into her career transition from marketing research to leading complex data science initiatives, discussing the integration of data-driven strategies to optimize business outcomes across various industries. We focus on the importance of cross-functional perspectives, collaboration, and ethical considerations in leveraging analytics to drive significant organizational changes.
Connect with us:
• Website: https://thedatastorytellers.com/
• LinkedIn: https://www.linkedin.com/company/the-data-storytellers
• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa
• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA
• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476
00:07 - Introduction to Maaike Van Den Branden and her role at Competitive Market
00:56 - Maaike’s transition from market research to data analytics leadership
03:26 - The transformation and growth of the data industry over the last decade
07:39 - The essential skills and competencies of effective data scientists
10:21 - The challenges of communicating data findings and influencing stakeholders
14:03 - Key attributes of a successful data transformation leader
18:18 - Exciting trends in data science and its impact on business strategy
20:16 - Maaike’s advice for aspiring data leaders entering the new decade
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By The Data Storytellers Podcast
5
88 ratings
On this episode of The Data Storytellers podcast, we explore the intersection of data, technology, and human capital with Maaike Van Den Branden, the associate director of data insights and analytics at Competitive Market. Maaike delves into her career transition from marketing research to leading complex data science initiatives, discussing the integration of data-driven strategies to optimize business outcomes across various industries. We focus on the importance of cross-functional perspectives, collaboration, and ethical considerations in leveraging analytics to drive significant organizational changes.
Connect with us:
• Website: https://thedatastorytellers.com/
• LinkedIn: https://www.linkedin.com/company/the-data-storytellers
• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa
• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA
• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id1493766476
00:07 - Introduction to Maaike Van Den Branden and her role at Competitive Market
00:56 - Maaike’s transition from market research to data analytics leadership
03:26 - The transformation and growth of the data industry over the last decade
07:39 - The essential skills and competencies of effective data scientists
10:21 - The challenges of communicating data findings and influencing stakeholders
14:03 - Key attributes of a successful data transformation leader
18:18 - Exciting trends in data science and its impact on business strategy
20:16 - Maaike’s advice for aspiring data leaders entering the new decade