Ethan Song, Co-founder and CEO of RareCircles, joins the Human Insight Podcast this week. 

Ethan was previously the co-founder and CEO of Frank And Oak, a leading direct-to-consumer brand, and he’s an active investor in Web3. As the RareCircle’s CEO, Ethan empowers a new generation of entrepreneurs and brands to build deeper relationships with their communities through NFTs and blockchain technology. Its intuitive platform allows anyone to make, sell and manage powerful NFT memberships under one operating system.

We asked Ethan about what brands and the general public should know about NFTs, as well as:  

•  How creating a community is the foundation to today's businesses 
• How does he connect with his customers? And why that is important.
• How brands may start to include NFTs in the products and services they offer their customers
• How NFTs will be integrated into our real life experiences. 

Follow our new show: Insights Unlocked