I sat down with Laura Ridley from The Checklist Group. She’s helped franchises like Success Tutoring explode from a handful of sites to more than 160 territories.

We talked about why pre-sales matter, why most franchise owners lose momentum the moment they open the doors, and why lead addiction is killing growth.

Laura broke down Meta ads, UGC, avatar-specific campaigns and the massive gap in franchising; no one nurtures their leads properly.

We also dug into founder brands and why your old grainy testimonial video is probably hurting more than helping.

If you’re a franchisor trying to grow or just want your franchisees to stop flatlining, this episode will give you a few uncomfortable truths. The useful kind.