Join Jack Rusk, CEO and Co-Founder of C.Scale, for a deep dive into why the climate conversation in building design and construction is more active today than ever before. As the industry shifts toward decarbonization, the challenge isn't just "wanting" to go green—it's about the data required to get low-carbon materials procured. Jack explores how C.Scale is bridging the gap between supply and demand, providing the transparency needed to turn sustainable building products into a massive competitive advantage.

🎯 Insights You’ll Learn:

✓ Why the conversation on climate is "alive and well" in modern construction

✓ The Procurement Edge: How low-carbon data helps manufacturers win bids

✓ Bridging the gap: Making meaningful connections between supply and demand

✓ Whole Life Carbon: Moving beyond energy use to address material emissions

✓ How C.Scale democratizes access to carbon data for "all hands on deck" action

✓ Lessons from consulting with the Biden White House on building supply chains

✓ The role of machine learning in streamlining early-phase carbon estimation

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🌍 Why This Matters:

The buildings we design today will define our climate future, yet many designers lack the data to choose the right materials early enough to make a difference. By connecting low-carbon supply with architectural demand, Jack Rusk is helping to restructure a trillion-dollar industry. In this new era, being "green" isn't just a mission—it’s a data-backed strategy for being the first choice in procurement.

👤 Expert Background:

• CEO & Co-Founder of C.Scale, a software platform for carbon data and design strategy

• Consultant to the Biden White House on managing building supply chain emissions

• LCA Methodology Developer for hyperscale tech companies, Autodesk, and Schneider Electric

• Advisory Leader for the AIA DDx working group and Mindful Materials

• Yale Alumnus with a background in both Architecture and Environmental Science

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🎙️ Hosted by Gary Fowler, CEO of GSD Venture Studios — global AI entrepreneur, investor, and innovation leader spotlighting founders navigating the realities of building in the AI era.

💡 Perfect For:

Architects, building product manufacturers, real estate developers, sustainability officers, and climate-tech investors looking for the next frontier in green procurement.

🚀 Timely Topic:

With buildings accounting for nearly 40% of global emissions, the next generation of winners will be the designers and manufacturers who can prove their carbon impact through data.

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