In this episode of the Insights Pod, we welcome Ryan McKinnia, Senior Account Executive at Commerce, to explore the growing importance of digital maturity within the bathroom manufacturing sector. We examine why digital transformation has become critical in meeting rising customer expectations, and how businesses can define, measure and accelerate their digital maturity across channels, data and technology. Ryan shares insights on what distinguishes successful ecommerce leaders from those that lag behind, highlighting both the opportunities and the common obstacles bathroom businesses encounter when embarking on their digital journey. The episode also addresses misconceptions about ecommerce in this space, outlines practical first steps for businesses looking to modernise, and provides real-world examples of forward-thinking companies using digital tools to enhance the buying experience.