Ann Maier of National Geographic says it offers so much to connect potential supporters with

that it can be a challenge. What’s really

going to resonate with a specific donor? NatGeo now

structures itself internally around purpose rather than function; a

fundraiser who works closely with the other staff members who are

reaching out to the same supporters can create a more captivating case.–Originally recorded for Achieve Access, June 2014 Webinar–