A big part of making an event successful is building a community. You can do this before, during, or after an event. Giving attendees the opportunity to be part of one can make them feel connected and valued. 

My guest today has a background in creating engaging events. Liz Lathan is the co-founder of The Community Factory, a group that helps people build and run communities. Apart from being an engagement expert, she is also a writer, investor, speaker, and avid traveller. 

In this episode, Liz walks us through practical strategies that we can use to build a community around our events and how to keep them engaged.

Here are the highlights:

(06:26) Generating an environment for connection. 

(10:03) What is your definition of community? 

(14:13) Don’t be afraid to create a community around your speakers.

(18:15) Does your community have an identity? 

(22:16) Simple ideas that can make a difference. 

contact Liz Liz Lathan LinkedIn - https://www.linkedin.com/in/lizlathan

The Community Factory- https://www.thecommunityfactory.com/

Club Ichi, community for B2B event marketers https://www.weareichi.com

Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE

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