In this episode of the Education Marketing Leader podcast, I spoke with Dan Baum, Executive Director of Strategic Communications at Anne Arundel Community College.

Dan shares his extensive experience in education marketing, the importance of building healthy and high-performing teams, and how to prepare the next generation of higher education marketing leaders.

Dan has been with Anne Arundel Community College for 13 years, bringing a wealth of experience from his background in education marketing.

Before joining AACC, Dan ran two education-focused non-profits.

He is a certified life coach and hosts the podcast "Redefine U."

Key Points Discussed:

1. Building a Healthy and High-Performing Team: Emphasizing collaboration, trust, support, and shared values within the team.
2. Cultural Fit in Recruitment: Importance of a team approach in the hiring process to ensure a good cultural fit.
3. Emotional Bonds and Farewells: Highlighting the importance of genuine connections and support within the team.
4. Evolving Leadership Styles: Transitioning from a traditional leadership approach to a more compassionate, human-centered style.
5. Encouraging Creativity: Supporting team members in pushing creative boundaries while maintaining institutional integrity.
6. Continuous Learning and Curiosity: Fostering a culture of ongoing learning and curiosity within the team.
7. Future Vision for Higher Ed Marketing: Embracing new technologies while maintaining fundamental values like relationships, integrity, and authenticity.

Notable Quotes:

• "Trust and collaboration are the cornerstones of a healthy and high-performing team."
• "A healthy team is built on open communication, shared values, and genuine support for one another."
• "Evolving as a leader means unlearning old habits and adopting a more human-centered approach."

Resources Mentioned:

• Podcast: Redefine U
• Book: Deep Work by Cal Newport
• CliftonStrengths Assessment: CliftonStrengths

Connect with Dan Baum:

• LinkedIn: Dan Baum at AACC

If you enjoyed this episode, please leave a review on your favorite podcast platform and share it with your network.

For more insights on education marketing, follow Chris Rapozo on LinkedIn.

Until next time! ✌️