In Episode 10 of the Building Excellence podcast, we dive into an unconventional topic: *How to be Unsuccessful*. In this first part of a multi-episode series, we explore the pitfalls that can lead to a lack of purpose and fulfillment. From chasing other people's dreams to living a life of shortcuts, and the dangers of being a know-it-all, this episode sheds light on what *not* to do if you're aiming for true success. Join us as we redefine success and discuss how to avoid the traps that lead to an unfulfilled life