In this episode of the Lifelong Customer podcast, host Brad Hammond sits down with Martin Rowinski, CEO at boardsi, to discuss the power of building executive brands and the intricacies of navigating board positions.

Martin shares his personal journey, from growing up in a communist country to becoming an entrepreneur in California. He dives into the concept behind boardsi, a platform that connects C-suite executives with companies seeking board members, and explains the challenges in finding board positions through traditional recruitment channels.

Discover the importance of executive branding, as Martin emphasizes the impact of articles, podcasts, and other forms of thought leadership in establishing authority and attracting opportunities. He shares insights on measuring the success of branding efforts and the long-term benefits of authoring a book.

Tune in to gain valuable advice for entrepreneurs and CEOs on growing their companies and personal brands while making a lasting impact in their industries.