In early April, the Thisten team was measuring the data from their micro-pivot. Their initial launch was strong, then user growth started to stagnate after two weeks of rapid growth.

The team began wondering if the Consumer platform they built was going to hit the growth metrics they had laid out before pivoting.

After week three, user growth started to increase exponentially again, but the team had already started discussing plans for another micro-pivot after their six week timeline for testing the Consumer platform was up.

In No Comments Yet, Thisten co-founders – Ben, Rui, and Sudeep – recount the story of building a new startup (thisten.co)