SEF Backstage Pass

Building F&B Brands with Soul


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In this episode of SEF Backstage Pass, we dive into the journey of Hadil El Khatib, founder of The Broth Lab, The Roost Rotisserie, and Catcha Matcha.


Hadil opens up about how she built three purpose-driven F&B brands, the deep personal motivations behind each, and the emotional (and financial) realities of being a founder. From gut health to community-building, this conversation explores what happens when passion, purpose, and business collide β€” and how failure often fuels the biggest growth.

πŸ“ This episode is produced in partnership with Poddster

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SEF Backstage PassBy Sharjah Entrepreneurship Festival