In this episode of the Building Freedom podcast, Randy sits down with Callum Gracie, founder of Otto Media, a fast-growing digital marketing agency based in Canberra, Australia. Callum shares his incredible journey from professional musician to successful entrepreneur — and how the setbacks of COVID-19 became the catalyst for building a thriving business rooted in creativity, authenticity, and systems.

He reveals his simple NOISE Framework—Nail your Why, Own your Presence, Inject Creativity, Show your Story, and Earn Trust—to help builders and remodelers stand out in a crowded market. This episode is packed with honest, practical advice on building trust, creating visibility, and cutting through the noise online.

👉 Learn more about Callum at https://www.ottomedia.com.au

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

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In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, dives into Reason #5 builders and remodelers fail to grow — lack of time mastery.

Randy reveals why time is your most valuable asset, how to stop letting urgency run your business, and how mastering your time leads to true scalability and freedom. Learn to delegate, hire A-players, and leverage systems that give you back control of your day.

Master your time — master your business.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

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In this episode, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #4 of the 10 Reasons Builders and Remodelers Fail to Grow — the lack of pricing mastery.

Randy explains why many builders stay busy but never truly scale, and how understanding your numbers changes everything. Learn how to master markup vs. margin, job costing, and breakeven percentages, and turn project management into a profit center.

You’ll also hear the four key ways to increase net profit and build a business that delivers real wealth and freedom.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

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In this episode of the Building Freedom Podcast, host Randy Stanbury, sits down with Joe Crisara, America’s Service Sales Coach and founder of Service MVP. Together, they explore how contractors and remodelers can shift from simply selling projects to creating powerful human connections that build trust, loyalty, and long-term success.

Joe introduces his “magic moments” concept—how recognizing your clients’ victories and challenges can instantly transform a sales conversation into a meaningful relationship. He also dives deep into the science of pricing, revealing how tiered pricing models (premium, mid-range, and economy) can boost close rates, profitability, and confidence in every proposal.

Whether you’re building homes, remodeling spaces, or leading a growing team, this episode is packed with insights you can implement today to connect more deeply, serve more effectively, and sell with purpose.

👉 Learn more about Joe and download his free audiobook at ServiceMVP.com.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

https://www.facebook.com/4LevelCoach/

https://www.linkedin.com/company/4-level-coach

In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #3 builders and remodelers fail to grow — lack of financial literacy.

Randy explains why revenue is vanity and profit is sanity, and how becoming percentage-centric changes everything. Learn how understanding your 12 critical numbers turns daily decisions into profit, helps you price with confidence, and builds lasting growth.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

https://www.facebook.com/4LevelCoach/

https://www.linkedin.com/company/4-level-coach

In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, dives into Reason #2 why Builders and Remodelers fail to grow: the lack of business savvy. Building on last week’s discussion on vision, Randy unpacks what it really means to transition from being a skilled contractor to an entrepreneurial leader. He shares practical insights on developing business acumen, the importance of mentorship, financial fluency, and strategic thinking—essential tools to grow and scale profitably. Whether you’re on the job site or steering your business, this episode will help you rethink how you show up, make decisions, and lead.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

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https://www.linkedin.com/company/4-level-coach

In this episode of the Building Freedom Podcast, host Randy Stanbury, kicks off a brand-new series diving into the 10 Reasons Why Builders & Remodelers Fail to Grow. Randy shares exciting news about the launch of the 4 Level Coach book series on Audible including The 10 Reasons Why Builders Remodelers Fail to Grow, The Elite Builders Sales System, and Pricing Mastery Simplified.

Today’s focus is Reason #1: Lack of a Clear Vision. Randy explains why a vivid, measurable, time-bound vision is the foundation for growth, how thinking 10X bigger changes everything, and why drifting aimlessly without clarity keeps builders stuck. With real-life examples, actionable insights, and strategies to reverse-engineer goals, this episode will challenge you to think bigger, commit harder, and create unstoppable momentum in your business.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

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https://www.linkedin.com/company/4-level-coach

On this episode of Building Freedom, host Randy Stanbury, founder of 4 Level Coach, dives into the transition from builder, remodeler, or contractor to true entrepreneurial leader. Drawing from a recent panel with industry experts, Randy breaks down 10 key transitions—from doer to creator, projects to processes, and short-term grind to long-term vision—that unlock growth, scalability, and true freedom in your business.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

https://www.facebook.com/4LevelCoach/

https://www.linkedin.com/company/4-level-coach

On this episode of the Building Freedom podcast, Randy is joined by Rahul Pereira, Marketing Director at 4 Level Coach, to unpack why so many business owners end up overspending and frustrated with marketing. With 15+ years of experience and a data-driven mindset, Rahul explains the top 10 reasons marketing fails, from unclear goals and vanity metrics to expecting instant results or mistaking marketing for sales.

They also explore why your website should be the heart of your marketing engine, how to avoid spreading efforts too thin, and why testing and data always outperform gut instincts. If you’re a builder, remodeler, or entrepreneur working with a small team and tight budget, this episode will help you rethink your approach and build a marketing system that actually works.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

https://www.facebook.com/4LevelCoach/

https://www.linkedin.com/company/4-level-coach

In this episode of the Building Freedom Podcast, Randy uncovers the hidden truth about in-house labor and why so many builders lose money trying to keep their own teams busy. He shares how to shift your mindset, treat in-house crews like a separate business with their own P&L, and bid work as if you were hiring a subcontractor. You’ll learn how to avoid the trap of filling schedule gaps with unprofitable work, simplify your operations, and create a scalable model that consistently delivers higher margins and long-term growth.

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/

https://www.instagram.com/4levelcoach/

https://www.facebook.com/4LevelCoach/

https://www.linkedin.com/company/4-level-coach