Build Better Brands

Building From Rock Bottom & Starting Again – with Natalia Levene Founder of Chai Soul


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On this episode of Build Better Brands, Danielle Clarke is joined by Natalia, founder of Chai Soul to explain a little about who she is, what she does and the harrowing story of how she got there. Chai Soul is a health and wellbeing company that specialises in pop up yoga events, community yoga classes (online and in person) and retreats. Natalia is passionate about empowering people to become the healthiest, happiest versions of themselves. 

KEY TAKEAWAYS

  • When we're younger we have routines and habits instilled in us that are both good and bad, but there's rarely ever any mention of “strive to be happy”. We know we should do certain things, but what if they don't fulfil us or are damaging? These can manifest in different ways as we get older.
  • Through all my experiences in life I realised that when you start doing good things for yourself people get offended and drift away leaving you to do things by yourself, so my events are for anyone who's suffering or is at the turning point in their lives so they have somewhere to go, they can turn up by themselves and know they are welcome with no judgement.
  • At least every class there's always someone who says “I never take time out to do something like this”. Before people can be the best version of themselves, they first need to choose and show up for themselves. The next step is to get people to connect with their intuition
  • Have one non-negotiable for yourself every day, like going for a walk for 10 minutes or an hour, reading a chapter of a book for leisure, etc. Doing this then adding to it so you have many things for yourself during the week and you'll start to see the benefits quite quickly.

 

BEST MOMENTS

‘We're surrounded by people who wear burnout as a badge of honour.'

‘We can all start again at any point in our lives.'

‘I'm used to being a unicorn as a black person in financial services, but I know some aren't comfortable. You're welcome at my yoga events if you're black, overweight, a man, etc.'

‘Think about what you want people to say about your business? Are you doing any of those things now?'

VALUABLE RESOURCES

The book Natalia read that really changed her mindset: 
What I Know For Sure - Book by Oprah Winfrey -  https://amzn.to/3xP5O55

ABOUT THE GUEST

Natalia grew up in the city of Birmingham in a single-parent home. As she started to get older she learned that she loved travelling, she went to university and responded well to that environment. After university she got a job in financial services and living her “best Sex In The City lifestyle” while still living with her family. 

However, this lifestyle led to weight gain which led her to do try fad diets. In her late 20s she started having difficulty eating and, while on the waiting list to be seen by the doctors, she started reading about what could be affecting her diet, but nothing seemed to help. In the end she took herself to A&E complaining of chest pains and it transpired she had a blood clot on her lung and achalasia, meaning her oesophagus wasn't working properly to move food – or even saliva – down her throat.

Having hit rock bottom, she began her path into healing and mindset, eventually returning to work where she was given a promotion. However, the illness gave her a new view on life, and she realised she wasn't fulfilled, so she looked around and took up yoga training.

Website - www.chai-soul.com 

Facebook - https://www.facebook.com/Chaisouluk/ 

Instagram - @chaisoul | https://www.instagram.com/chaisoul/

 

ABOUT THE HOST

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.

Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people's lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.

Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]
LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]
Twitter - @D4nielleCl4rke |  [https://twitter.com/D4nielleCl4rke](https://twitter.com/D4nielleCl4rke)
Email - [[email protected]](http://www.danielleclarkecreative.com/)
Website: www.danielleclarkecreative.com

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Build Better BrandsBy Danielle Clarke