Heidi Joy Tretheway is one of those marketing leaders who, in her words, would “rather build a ship than sail it”.

That’s why she’s always gravitated towards startups with huge growth potential. The challenge of creating a marketing function virtually from scratch, and turning that into a pipeline-building, the revenue-generating machine is one that Heidi Joy absolutely thrives on.

It’s also a challenge that we haven’t really tackled on The Changemakers until now. So Dave gets deep into it with Heidi Joy, exploring what makes a truly effective startup marketing leader, and why she gets such a buzz out of being one. They also chat about:

• why Heidi Joy was drawn to her current role at Garden
• how to approach your first 100 days in the role
• how to build out a messaging/positioning framework
• how to create a content engine from scratch
• the differences between building and scaling marketing at a Series A startup vs Series C

Dave and Heidi Joy also get into the art of storytelling - which as an author of a dozen kids and adults books, Heidi Joy certainly has a valuable perspective on.

Send us a message if you enjoyed this episode

If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.

👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration

And finally please rate our podcast on Apple if you enjoyed it!

✌️