We sat down with Thurz. Artist, entrepreneur, and the mind behind Party In My Living Room, a DIY idea that turned into a real cultural movement. He’s collaborated with brands like Ray-Ban Meta, Red Bull, and Google Pixel, and has gotten global companies to say yes to his vision, not the other way around.This episode is about evolving without erasing yourself. Moving from music into brand-building and partnerships without code-switching or sacrificing your integrity. Thurz breaks down how he expanded beyond being a rapper, learned how to communicate his ideas, and built opportunities that still honored his values, his community, and his creative voice.

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